National Council for Family Affairs (NCFA), a national institution presided by Her Majesty Queen Rania Al-Abdullah, was founded by a Royal Decree in 2001. It is an umbrella organization that supports, coordinates and facilitates the work of its partners and relevant institutions which are involved and influential in the field of family affairs. Their mission is to ensure a better quality of life for Jordanian families through a national vision that supports the country’s development policies. NCFA works towards maintaining the family’s entity, stability and self-sufficiency by providing the supportive economic, social, and legislative environment.
Better Parenting Programme
One of the long-running and large-scale initiative that builds and strengthens the capacities of parents, care-givers and teachers for child’s development is the Better Parenting Programme (BPP). In place since 1996, it was created to support parents and primary caregivers adopt positive, non-violent discipline, developmentally appropriate and stimulating child care and rearing practices. The programme has been able to establish a team of early childhood professionals in the Ministries of Education, Social Development, Health and Awqaf. More than 280,000 parents and caregivers have acquired knowledge about proper childcare through this programme since its inception—effectively strengthening their capacity and confidence to provide safe home environments. Building on the success of this programme, UNICEF Jordan embarked on an evidence-driven and consultative process to update the BPP. The updated programme aims to encapsulate and present the significant scientific advances in parenting across the life-cycle of the child; build on the lessons learnt from the implementation of the parenting programme over the years; adapt the programme to the changing context of Jordan and change the social norms related to violent disciplining at home. Thus, the new parenting programme will ensure that children and parents in Jordan benefit from the most up-to-date, rigorous evidence on what works in parenting interventions with a particular emphasis on engaging male care-givers, including fathers. Furthermore, the positive parenting campaign created in 2018, expanded on the learnings from this programme, using mass and new media, influencers and on-ground activations to strengthen the capacity of parents, caregivers and children alike.